Here’s a new one: according to Business Week, GM and Ford are offering NYIAS visitors $50 gift cards if they test-drive one of their cars at the dealership.
Now, some of you may have heard about the auto show presenters being heckled by passers-by at this year’s show. But this just seems like Ford and GM are asking people to make fun of their employees. “Hey lady, my taxes paid for that gift card!”
You know what would be great? If people bartered with them for more money. “Pal, I ain’t getting behind the wheel of your damn Focus for less than $100. Or lemme take home the Cobra logo on that Shelby GT500.”
And what about Chrysler? Are they gonna just claim the high ground? “We don’t pay people to drive our cars. We just plead with them. We’re not whores – we’re beggars.” Or will they offer more, setting off a price war of gift cards between the Big 3? “Come on down to Sheffield Chevrolet, where we give you a $15,000 gift card with any test drive!”
Anyway, if you’re planning on hitting up the auto show before it closes, be sure to ask about the promotion and snag your card. GM’s cards are only good at restaurants.com, while Ford takes the classy road and lets you use your anywhere you want.