New York Auto Show – Hyundai

Wait, you’re probably thinking, didn’t Hyundai have a press conference yesterday? Well apparently they have money to burn, because they decided to throw a second one today to announce their new flagship model – the Equus.

While the name summons up images of Daniel Radcliffe in the nude commuting unpleasantries to horses, if it weirds you out too much, just think of it as Genesis-Plus. It looks like a larger, more angular version of the Genesis.

Considered Hyundai’s entry into the full-sized luxury sedan segment, the Equus doesn’t look like it’s trying to fight the 7-series for sportiest entry or the S-class for most intimidating. Rather, it wants to beat the Lexus LS at its own game.

Equipped with a 385-hp version of the Genesis’s V8, the Equus comes with the bevy of cool gadgets needed for its class, from a camera mounted on the front grill to see around corners to a reclining rear seat with massage function. Oh, and instead of an owner’s manual, each Equus comes with a custom iPad. Convenient? Maybe nor. But certainly awesome.

Sadly, this car didn't have an iPad in the glovebox. Yes, I checked.

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