New York Auto Show – Mitsubishi

Mitsubishi gave the New York crowd a look at their new Cute Utility Vehicle, originally dubbed the Outlander Sport. Mitsu execs avoided the name during the presentation, referring to it awkwardly as “a member of the Outlander family” – technically true, since it shares a wheelbase and much of its underpinnings with the larger SUV – but a 2.0 liter four-cylinder in any sort of truck hardly screams “sport.” (Unless they’re talking about the activities you can do after driving there.)

Still, it seemed odd that the company didn’t use the baby ‘ute’s name during the press conference. A lack of faith in the title? Is it just a placeholder name? Given Mitsubishi hopes to make it their best-selling model within three months of its arrival in showrooms this fall, that name can be pretty important. I wonder if Apple has given up the copyright on “iSlate” yet…

This post was modified to reflect the fact that we found out the car’s name after our initial post.

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