Tag Archives: mazdaspeed

Review – 2010 Mazdaspeed 3

The Good: Powerful engine, lots of performance for little money.

The Bad: Torque steer can be intimidating, uncooperative shifter.

The Verdict: A sports car for the poor – with room for four.

When arranging for us to test the Mazdaspeed 3, the Mazda PR representative seemed almost a little contrite about our opinion of the regular Mazda3 we reviewed last August. “I hope it finds your favor better than the Mazda3 did,” he remarked in an email.

We were a little puzzled. After all, it wasn’t that we disliked the 3; it was a playful little economy car, even if it was laden with malapropos features like heated leather seats and xenon headlamps that turned with the front wheels. It was just awfully pricey – $24,455 is a lot to pay for a compact car.

But if they were concerned we were going to be harsh on the Mazdaspeed3 for the same reasons we took the regular 3 to task for…no worries, Mazda. Because the Speed 3 is not an overpriced compact car. It’s a vastly underpriced sports sedan.

Like any good sports car, the Speed 3’s greatness ultimately boils down to two factors: the engine and the suspension. And this engine is a doozy – a 2.3-liter inline four-cylinder with a hefty turbocharger bolted to it, pumping the little engine up to 263 horsepower and 280 lb-ft of torque. Given the car weighs a mere 3,221 pounds dry, this adds up to some serious whee!

But unlike most cars with this much power, the Mazda directs all that power to the road through the front wheels, and the front wheels alone. When so much power is directed through the same wheels being used to aim the car, it results in torque steer – when the force of the engine is strong enough to tug the car off course. In most front-wheel-drive cars, the condition is too slight to be noticed – but in the Speed 3, it’s as subtle as the latest Roland Emmerich film.

Mazda’s official line is the torque steer adds to the car’s fun factor, and while I certainly wouldn’t want the front wheels doubling as the drive axle on most performance cars…I gotta agree with the good folks at Mazda. It is pretty damn fun – once you get used to combating the wrenching wheels. (Though extensive driving may lead to the development of Popeye-like forearms.)

But the torque steer wouldn’t be much fun if the car didn’t blitz off the line like Reggie Bush. (And yes, I know that defensive players blitz, while Reggie is an offensive player.)

(Ed: Actually, Terrell Owens is an offensive player – Reggie is just a running back. Zing!

Oh, come on! That was gold!)

Sorry about that. The point being, this little sucker is fast. Given a twenty-foot gap to accelerate between the stop sign and the angry traffic of the FDR Drive, I revved up the engine, dumped the clutch – and wasn’t entirely sure I hadn’t been rear-ended by a Super Duty.

Having the turbo on your side means you’ve got power pretty much whenever you want it. Turbo lag is just apparent enough to be noticeable, without giving you the sort of hyperdrive effect seen on such cars as the old Porsche 930. By highway speeds, the tight-ratio six-speed manual gearbox has the engine spinning fast enough to make passing power available right frikkin’ now – and that’s just a safety feature, dude.

As for that stick shift – while I have to award major props to Mazda for only offering the Speed 3 with a manual transmission, the tranny itself does have a couple flaws. While running the engine at higher RPM on the highway is great for keeping the turbo in play, it doesn’t do much for fuel economy. And sixth gear is located awkwardly far down and to the right; several times I tried to upshift from fifth gear only to be shunted back into fourth. A firm hand is required to enable top gear.

As for the car’s handling, the suspension and tires don’t let the promise of that ballsy engine down. The Speed 3 romps around corners with glee; from the first turn you take, it’s apparent the car wants to be driven hard. Steering feel is a bit heavy at lower speeds; however, it loosens up as velocity increases, and while it may not be the most communicative steering rack out there, it’s not really complaint-worthy, either.

Thankfully, Mazda managed to find a pleasant balance between sporty and ridiculous in the car’s styling. While some automakers tend to slap all sorts of gaudy accoutrements on their sporty low-priced models, Mazda was content to leave the already wild-looking 3 more or less alone. The biggest difference can be seen up front, where the Speed 3 boasts a deep hood scoop and a gill-like guard on the front air intake that only plays up the regular 3’s marine life resemblance.

In addition, the Speed 3 only comes in 5-door hatchback form, which prevents it from suffering from the odd-looking pinched rear common to the sedan version of the 3. Be it in regular or speedy form, the hatch is by far the more coherently styled of the Mazda3 lineup.

Inside, things remain pretty similar to the conventional 3. The seats, while cloth instead of leather, are just as comfortable as the bovine thrones in the Grand Touring edition we tested several months ago. The only real differences are a handful of little touches – red trim on the seats and shifter, and a small electronic boost gauge between the tach and speedometer to tell you how much exhaust the turbo is forcing back into the engine.

As for options, the Speed 3 forgoes many of the fancy options hoisted on our last high-end tester – and is little the worse for wear. My tester was equipped with the only big-ticket item on the options list: the $1,895 Tech Package, which adds a 10-speaker Bose stereo with 6-disc CD changer and satellite radio, a keyless entry system allowing the driver to lock, unlock or start the car without removing the key from his or her pocket, and a navigation system.

About that navigation system…well, it’s not the greatest factory guidance system out there. The screen is conveniently mounted high on the dash, close to the driver’s eyeline; however, it’s about the size of a Triscuit. The only way to control the system is via small buttons on the steering wheel, meaning the driver can’t delegate programming duties to a passenger. Plus, while the computer claimed to automatically dim the screen at night, it failed to do so in my car – forcing me to drive around with a blindingly bright square of light in my eyeline. Ultimately, I had to pull over and manually switch it over to night mode – and switch it back and forth every twelve hours or so.

Still, for all its faults, the navigation system did seem as though it had been put together for people who love to drive. While heading back to New York City from Pennylvania’s Bucks County late one night, the system pointed me down a series of increasingly smaller and windier rural New Jersey roads instead of sending me straight to the four-lane highway I’d taken on the way down. I don’t think the back roads were any quicker – but they were certainly more fun.

The Bottom Line:

Even in this day and age, when automakers are making 550-horsepower sport-utilities and muscle cars roam the streets once more, the Mazdaspeed 3’s combination of performance, frugality and usability stands out. For less than $24,000, Mazda has created a car that can seat four adults or carry a good amount of cargo while performing like an honest-to-God sports car.

This is the kind of car that reminds people who love to drive where that love comes from. It was in pursuit of cars like this that led me to start College Cars Online – affordable, fun cars suited for young people. If we awarded a College Cars Online Car Of The Year (we’re not – but stay tuned for next year), the Mazdaspeed 3 would be at the head of the pack.

Base Price/Price As Tested: $23,945/$25,840

0-60: 5.8 seconds (courtesy Car and Driver)

Fuel Economy: 18 city/25 highway (EPA estimate)

Competitors: Subaru Impreza WRX, Volkswagen GTI, Honda Civic Si

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From Small Things, Big Things Come…

Here at College Cars Online, we pride ourselves on bringing our Dear Readers (that’d be you) the most interesting automotive news, information and reviews in our own definitive style. As part of that commitment to you, we’d like to take a minute to let you know about some of the exciting events coming down the line in the near future.

The biggest news is – we’re moving! Well, not physically. Our butts will remain glued to the same office chairs they always have, here in the office. But in the next couple of weeks, we’ll be transitioning from our current WordPress.com address to the one we’ve been lusting after all along – http://www.collegecarsonline.com.

Now, it’s not ready as of this posting, so if you head there you won’t see anything yet. But within the next couple weeks, we’ll be mating our BRAND NEW WEBSITE to said address, so you can add that bookmark already.

As for our BRAND NEW WEBSITE, we’re going to be using Squarespace instead of WordPress, so things will be shifting around a bit. We haven’t settled on a final format yet, but rest assured, it’ll be pretty sweet. As George Foreman used to say, “I guarantee it!”

Secondly, we’ve got several more reviews coming down the pipe. This week, we’ve got an Arrest-Me-Red Mazdaspeed 3 sitting in our garage; in a couple of weeks, we’ll be driving the Mitsubishi Lancer Ralliart Sportback, then over the holidays we’ll be kicking snow and taking names in an Audi S4. We’ll also be reviewing the popular car-sharing service Zipcar, to see how it stands up to owning or renting a car; that’ll be coming along in the next few weeks as well.

We’re also going to try to convince you to follow our Twitter feed, @collegecars, by offering real-time posts while testing out our vehicles. (Okay, we won’t be Tweeting while driving, because that’s just stupid. We’ll park first, then Tweet – and so should you. Don’t Tweet and Drive!)

(Now we know!)

(And knowing is half the battle. G.I. Joe!!)

Sorry about that.

Anyway, please bear with us, stay tuned, and keep watching this space! (Well, until we move.)

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Review – 2009 Mazda3 s Grand Touring

The Good: Playful handling, you’ll never have trouble finding it in the parking lot.

The Bad: Hefty price for a compact car – a really compact car.

The Verdict: A good little car trying to be more than it is.

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In the economy car market, buyers tend to consider one factor above all others – price. Admittedly, cost plays a role in most vehicular transactions (unless you’re lucky enough to be cross-shopping Ferraris and Lamborghinis, in which case, screw you), but especially so in the cheaper segments of the market, where buyers tend to be…well, let’s just say it: poorer. If they had more money, logic goes, they’d buy a larger car.

So the $24,445 sticker price of my Mazda3 came as quite a shock. “Who in their right mind would spend 25 grand on this tiny car?” I asked myself.  Yet while passersby on the sidewalk clearly heard me, their responses involved veering away from the man talking to himself instead of answering my question.

If you need a sedan for that kind of money, a Honda Accord EX automatic runs only $670 more, with great handling and interior room that seems limo-like in comparison. Even within Mazda’s own ranks, the larger Mazda6i Touring automatic can be had for $23,600.

In general, added performance tends to be the main reason compact buyers tolerate higher price tags – but the 3s only offers 167 horsepower from its 2.5 liter four-cylinder. A Honda Civic Si sedan can be yours for $22,815 and offers thirty more horsepower and a racier suspension – and hell, Mazda’s own MazdaSpeed 3 goes for $23,945, and offers 263 horsepower and a lot more driving fun.

So how does Mazda justify this price? In a word repeated three times: features, features, features. The 3s is loaded with enough gear to make a Mercedes blush: xenon headlights that turn with the steering wheel, rain-sensing wipers, dual-zone automatic climate control, Bluetooth (which refused to work on my tester), and heated leather seats with power controls for the driver. An optional 10-speaker Bose stereo and moonroof also came on my tester; however, it lacked a few other options, such as a navigation system. Check off every option possible, and you’ll be confronted with a $26,285 tab.

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To be sure, they’re nice features to have – some more so than others. Heated seats, for example, are awfully handy come the colder months, as they usually take less time to warm up than the entire interior of the car, and the high-powered swiveling headlights could save your life if they light up a Sasquatch in the road that much earlier. But for the most part, they’re like whipped cream on top of your Ben & Jerry’s – nice to have, but hardly necessary.

Luckily, the basics of this particular sundae are quite tasty even without all the toppings. The cheapest of the range can be had for a mere $15,795 – but at that price, you’d better know how to use a clutch, because you can’t get an automatic on the bargain-basement i SV model. Nor can you have air conditioning or power locks, so it’s perfect for anyone who feels nostalgic for driving back in 1979. (Sadly, a CD player is standard, but you could always cover it up with electrical tape.)

The best bet of the range is the i Touring model, which offers a Goldilocks-like mixture of features (16” wheels, Bluetooth, power locks with keyless entry, traction control and cruise control) and price ($18,250 – a little more if you want the automatic). However, that model – like all Mazda3s with an “i” suffix – comes with a 148-horsepower 2.0 liter four-cylinder engine. If you want the bigger 2.5 liter, you’ve gotta step up to the s Sport; it’ll cost $1,240 more than the i Touring, but at least they’re kind enough to throw in electroluminescent gauges and a “welcome lighting system.”

Luckily, both i and s models come with the same suspension setup – meaning even stripper models should be plenty of fun when the road turns twisty. Mazda has done a good job in the last decade making sure “zoom-zoom” isn’t just a slogan whispered by one of those creepy kids from The Bloodening.

On the highways and byways of Westchester County, the Mazda3 proved a willing playmate (does that sound dirty to you, too?), bobbing and weaving through tight turns and long sweepers quite happily. For its part, the engine provides adequate power; while it’s not likely to be confused with the Batmobile anytime soon, the 3s accelerates with enough verve to keep from feeling underpowered. (However, spirited drivers will definitely want to become accustomed to the manual shift gate of the 5-speed automatic…if they haven’t decided to buy the MazdaSpeed3.)

Still, one might expect a little more performance – or at least craziness – out of a car with the sort of styling the 3 exhibits. No dowdy Corolla looks here – this Mazda isn’t afraid to let its freak flag fly. Mazda describes the car’s styling as “Nagare inspired,” after a recent concept car, but given its Japanese heritage, angular headlights and utterly enormous maw, “anime inspired” would probably be a better way of describing it. (Though “whale inspired” might work too, given that it looks like it could suck in its body weight in krill every day.)

Birds, however, did not seem fond of the styling. And they voted with their poop.

Birds, however, did not seem fond of the styling. And they voted with their poop.

Inside, the sporty design theme continues onto the dashboard, where a high-mounted display makes glancing over to check the radio frequency quick and easy. The large central-mounted audio controls are pleasantly easy to use –more so than many of the complex computer systems in far more expensive cars, even.

Still, the interior has a ways to go before it could be considered perfect; the interior plastics seem awfully hard; it would be excusable in a $15,000 car, but when you add on ten grand of options to that same car, it doesn’t seem like too much to ask for a classier feel to the interior. And what’s with the retro pixilated display for the radio? Yeah, red is better for night vision, but is there any reason it has to look like it’s from the Reagan administration? Maybe Mazda and Mitsubishi share a supplier.

Interior room is tight at best, cramped at worst. Even the front seats are a little tight for people of Conan O’Brien-like proportions (such as myself), while the back seat is just about useless with someone my size up front. It’s small enough to be a potential deal breaker for potential buyers – though if they’re considering the Grand Touring model, they might just sacrifice the leather seats and buy a much more accommodating Mazda6 instead.

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The Bottom Line:

The Mazda3 is a fun-to-drive little car ideal for those who want to stand out. Lanky people might want to look elsewhere, but if you fit inside, you’ll probably be quite happy.

The Grand Touring model isn’t the best deal in the lineup – at this price point, buyers are more likely to cross-shop with larger sedans better able to fit their lives. Most people will probably consider cheaper trim levels that offer most of the important features for a much more reasonable monthly payment.

But whether you spend 15 or 25 grand, you’re still getting the same car beneath the surface – a playful compact that’ll make you smile along with it.

Base Price/Price As Tested: $23,050/$24,445

0-60: 7.7 seconds (courtesy Car and Driver; manual transmission model)

Fuel Economy: 22 city/29 highway (EPA estimates)

Competitors: Honda Civic, Subaru Impreza, Toyota Corolla, Ford Focus

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