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New York Auto Show – Thoughts and Judgements (Oh So Much Judgement)

The grueling two days making up the New York Auto Show press preview have finally come to a close (so many free cappuccinos…), so it’s time to reflect on just what happened. Overall, it was a pretty average show, but my gut seems to indicate the overall event was actually one of the more exciting, involving shows of late. Maybe it’s because of the infinitesimal indications that the economy is starting to climb out of the pit so large, Gerard Butler uses it for overly dramatic drop-kickings. Or maybe it was just the free beer.

Let’s talk press conferences. There were a few notable stunts and oddities this year. Mercedes-Benz chose the American 2010 Olympic gold medalist bobsled team to drive out their new, mildly updated R-class. Sadly, this was the first I’d heard of the U.S. victory. I just assumed the Jamaicans always won.

"If they make one Cool Runnings joke, we're getting back in and driving away."

Infiniti put on a brief Cirque du Soleil show before yanking the sheet off their new truck-based QX56 sport-ute. At first, I thought it was just some CDS-style dancers, but, nope, turns out Infiniti actually pulled some real performers from the famed Canadian dance-circus. All they had to do was pay a shitton of money and become the official vehicle of Cirque du Soleil, as both the dancers and the car company represent “inspired performance.” (I couldn’t make that up.) I don’t know about anyone else, but the whole thing gave me a wicked acid flashback.

Scion unveiled their new iQ and tC coupes in what can best be described as a rave setting, if most raves featured a thirty-foot tall mesh projection screen with a car behind it and house music imploring the listener to “jam it in your hole” over and over again. (Then again, maybe raves do these days. I haven’t been in a while.)

Roger Sterling takes a minute from banging his secretary to introduce the new Scions.

Unsurprisingly for anyone who’s seen one of their “cheeky” ads, Mini took full advantage of the date of their press conference to play an April Fools Day prank on the audience; touting their square, cloaked concept as a concept called the “Mini Excel,” the sheet was ripped off to reveal a large SUV-shaped plywood box with “April Fools” written on the sides. Then several roadies (Minies?) converged on the stage, each grabbing a piece of the box and removing it to reveal the Mini Countryman underneath. Incidentally, Mini’s spokesperson was the only one of the days not wearing a collared shirt; beneath his suit coat was a black T-shirt with MINI written in white print. However, his closed jacket concealed about half the word, so I spent most of the show thinking he was just a big Nine Inch Nails fan.

Of course, at any event involving a large group of competitors, there will be winners and losers. In many cases, determining which is which is pretty easy; in the event of an auto show, it’s entirely subjective. Which means it’s perfect for this site. Presenting the 2010 New York Auto Show Winners and Losers!

Winner: Hyundai. Five years ago, the idea of a Hyundai competing against Mercedes-Benz would have been much, much funnier than anything Dane Cook had ever performed. But unlike Cook, Hyundai has spent the last few years improving themselves. The Genesis sedan introduced the world to the concept of a luxury Hyundai – and the new Equus sedan sets that idea in stone.

Offering quality nearly even with Mercedes, BMW and Lexus, the Equus sets out to fight the luxury brands’ top-level sedans at a much lower price point. Fun-to-drive isn’t really the game here – leave that to the Panamera – but for those looking for a relaxed, brisk full-sized luxury sedan with oodles of comfort (and yes, an oodle is the basic unit of comfort), this Hyundai will probably be a perfect fit. It’ll probably poach Lexus LS sales like an ivory hunter with a Holland & Holland .600. Starting between $50,ooo and $60,000, and with features its competitors either charge heavily for (reclining rear right-side seat, rear fridge) or don’t offer at all (nose-mounted camera for seeing around corners, standard iPad in lie of a paper owner’s manual), the Equus will almost certainly clean up the lower end of this market.

You know how Hyundai is serious about this car? Their traditional “H” doesn’t appear on it. Instead, buyers get an abstract Y-shaped logo that looks like a weird-but-I’ve-seen-weirder sex toy.

Recline function, yes. Legroom to use it, no.

Loser: Dodge/Chrysler. Unable to muster up the energy for a press conference, the closest thing the company managed to excitement were a pair of tiny Fiat 500s from their new parent company, along with a duo of identical twins to show them off.

Otherwise, the whole display was pretty flaccid. (Yes, folks, that’s a dick joke.) Chrysler’s business plan these days seems to consist of trying to sell two-tone special editions of the 300, while Dodge is relegated to selling musclecars to the Provincetown set.

Come on, Chrysler! You used to make such great concept cars. Even had a good stretch of production models there, with the PT Cruiser and the 300. This is just sad. If Hyundai can throw two separate press conferences, you can summon up five minutes to show off something. Subaru threw a new wing on the STI and called it a day – can’t you do that to the Viper?

The model budget doesn't seem to have taken much of a hit.

Winner: BMW. Pulling the sheets off five models at the show is a pretty good way to get on this list. (Not four, Kia. Five.) Consistently building some of the most fun-to-drive cars on the road helps, too. Granted, three of the reveals were just tweaks, but if loading a 3-series with 20 extra horses and a seven-speed DSG is what ladies call “freshening up,” I understand why they do it so often and it takes so long. Same goes for the mods to the Z4 and X5. Improvements on the 7-series – like the road-going ICE train called the B7 Alpina, now brilliantly available with xDrive AWD, and the ActiveHybrid 7 capable of going 0-60 in 4.7 seconds while still allowing you to be incredibly smug – are more than appreciated as well.

Who wants to race to Alaska?

But the new 5-series could be my new “realistic” dream car. Especially in 550i form, equipped with the company’s magical 4.4 liter twin turbo V8 cranking out 400 horses – an engine capable of moving the 5200-lb X6 from 0 to 60 in 5 seconds flat – and the available six-speed manual! (Though living in the city, I might just test-drive that eight-speed automatic. Though I’d feel like a poseur every day if I bought one.) The new 5 is handsome (much more so in person than in pictures), exceedingly comfortable, and quite big inside – big enough I could fit quite comfortably in the back seat, even with my 36″ inseam. (And I’ll just say it – comfier back seat than the new Bentley Mulsanne. No one else will say it, ’cause they don’t want to get booted off the Bentley gravy train, but I speak the truth!) Hell, the trunk is huge, too. I’ll take mine in Deep Sea Blue, please.

Winner: Cadillac. They surprised all of us with a CTS-V Sport Wagon, going on sale this fall by order only. I just need a nice juicy raise by Christmas.

Loser: Toyota/Lexus. Apparently shamed by the whole “AAAAAAUUUUUUGGGGHHHH!!!” problem (also known as JESUSFUCKINGCHRISTTHECARWON’TSTOP-gate), Toyota and its luxury brand were silent for the whole show. No apologies, no on-stage seppuku, no carefully choreographed bawling. Which was unfortunate, because at the very least, Lexus had a couple models worth mentioning. The LFA supercar made its New York debut in a matte-black shade that suggests Lexus is courting Bruce Wayne and the rest of the billionaire vigilante market. The CT 200h hybrid compact showed up for the first time too, complete with an ad for an interactive BMWFilm-like promo featuring a “Driver” played by the Boondock Saint Who Isn’t Young Indiana Jones. But no one told us anything about it.

Winner: The Lotus Elise. Because I discovered, while it takes about 30 seconds of gymnastics, I can actually fit inside it. Even with the hard top on.

Loser: The Subaru WRX STI. First, Subaru bumped up the power of the regular, cheaper WRX so it actually became quicker than the big-ticket STI. Now, the company has outfitted the WRX with a new, tough-guy look rendering it all but identical to the STI. Granted, four-door STIs (a new model, by the way) receive an Airbus-grade wing on the rear spoiler, but how long ’til some dude in an Ed Hardy T-shirt sticks one on his WRX?

While fun to drive, the WRX STI can result in other people correctly assuming you're a douchebag.

Winner: The backseat of the Rolls-Royce Ghost. It’s like sitting on a cloud made of dead cattle. (Wait, that came out wrong.)

"Would you like to see my Rolls-Royce?" is ranked #6 on the list of Top 10 Pick-Up Lines.

Loser: the asshole cameraman who spent a good five solid minutes filming the back seat of the Hyundai Equus through its open door, preventing the rest of us from sitting in it. Then, when I asked him if he was going to be much longer, simply snarked, “Yes.” By far, biggest loser of the show.

We’ll have more photos – and probably some snarky remarks of our own to go with them – coming soon! So stay tuned.

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New York Auto Show – Scion

Scion always puts on a good show in New York, and they didn’t disappoint this year. With pounding house music blasting and disco lights flasing in everyone’s eyes (I think this was the only press conference with a DJ), the company revealed their new iQ and tC two-doors.

The iQ, mechanically identical to the Aston Martin Cygnet (had to point that out), came first; the company took great glee in pointing out the car was both “mini-er” and “smart-er” than its technically unmentioned competition. (This car is so hip, by the way, my iPhone already knows to capitalize the “Q”. Seriously.)

While the tiny iQ is the kind of car people in the city would want to park, the new tC, on the other hand, seems like a car they’d want to drive. With butcher styling (more masculine, not reminiscent of a slaughterhouse) and more horsepower, the tC looks like it’ll only build on the old model’s pretty solid reputation among us young whippersnappers.

(But good Lord, do those Scion folks use a lot of buzzwords. Best phrase of the day: defining the iQ as the creator of the “new premium micro-subcompact category.” Yikes.)

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Toyota Announces College Grad Discounts

A mere five months after General Motors announced they’d be offering discounts for college students and recent graduates, Toyota has decided to jump on the bandwagon by offering $1,000 rebates to recent college graduates.

But Toyota’s terms are quite a bit more limited than GM’s, which may or may not have anything to do with the General’s searing desperation. Where GM’s college program is open to all college students and anyone who’s graduated in the last two years, Toyota’s is only available to people out of college less than two years, or who are less than six months from graduating.

Toyota also tags on a few more terms in the fine print: you have to show Toyota proof of employment within four months of your purchase, and the suits at Toyota Financial Headquarters have to declare your salary sufficient to cover your car payments and a place to live – so if you were thinking about buying a Sienna and living out of it, tough luck.

In addition, the selection of vehicles that falls under the program is much more limited. If you want the discount, you can only choose from the Yaris, Corolla, Matrix, RAV4, Tacoma, or Camry – and not even the Camry hybrid. GM, by contrast, offers college discount pricing on every new model except the new Camaro, the Corvette ZR1, and the Saturn Vue Hybrid. Want a 556-horsepower Cadillac CTS-V? How about a Corvette convertible? Or a Hummer H2? Yes, any of them can be yours for the wholesale price, so long as you can flash the sheepskin. (Though why you’d want the Hummer is still beyond me.)

Sorry, folks. It's still $103,970.

Sorry, folks. It's still $103,970.

However, Toyota’s program does give you some benefits GM doesn’t offer: no down payment, no payments for 90 days, one year of free roadside assistance, and the ability to apply the discount to both new and certified used Toyotas. With GM, you get what you see.

So how do the two programs stack up? Well, let’s do a quick comparison – Toyota Camry versus Chevy Malibu, four-cylinder mid-level models, nothing wild. The Malibu LT1 costs $23,225 retail after destination charges, while the Camry LE goes for $22,400 before discounts. The college degree knocks the Camry down to $21,400, while bringing the Malibu down to $22,421. So it looks like a win for the Camry…

…unless you factor in the $2,500 in potential rebates available on the Malibu that can drop the price to $19,921.

Which one’s a better program? Well, Toyota’s offers more benefits if you’re able to meet their conditions, but their car selection is pretty weak – they don’t even offer Scions in the deal, and the models they are letting grads choose from are all pretty far into their life cycle. Plus, none of them are going to make your drive particularly thrilling.

GM’s terms aren’t quite as good (the discount usually ends up being less than a grand, unless you factor in other offers), but at least they give you some better choices. Sure, you still might not be able to swing a Corvette ZO6, but it might be enough to nudge a Cobalt SS or Pontiac Solstice within your reach.

(You can read all about Toyota’s program at their website.)

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2009 New York International Auto Show – Day One Unfiltered

We’ll have a comprehensive piece in a few days summarizing and analyzing the 2009 NYIAS, but in the meantime, content yourself with our raw notes from the Javits floor. We’re goin’ gonzo!

Mercedes-Benz, 9:30 a.m. Little sign of the recession here. Look, a $545,000 Mercedes-Benz SLR 722 convertible! A $300,000 SL65 Black Series on a goddamn pedestal! Thankfully, the espresso bar is still there. Also, a live jazz band stage-side. The pianist’s playing a Steinway. Heh. Pianist.

Mercedes always has the best countdowns – giant chrome numbers ticking off on the screen above the stage, flying by to a bombastic orchestral soundtrack via tachycardia-inducing subwoofers.

And here we go! The theme: “Road To The Future.” Is it in the sky?

And the first new car is…the ML450 Hybrid SUV. Their first full hybrid – Prius style! Developed exclusively for the U.S. and Canada. We’re special. Hmm, 335 horsepower, 381 lb/ft, and 21 city/24 highway. This actually doesn’t sound so bad.

Also an updated GL-class. And the new E-class!

Ooh, here’s Grammy-winning jazz singer Dianne Reeves to sing a new song “dedicated to the launch of the new E-class!” What a good use of cash reserves in these lean times – a famous vocalist! What, they couldn’t get Billy Joel?

"Better than sex! Better than drugs! Better than ice cream!"

Dianne's will have a Grammy on the hood in place of the three-pointed star.

“Better than anything except being in love,” goes the song. So…we’re not going to fall in love with this car?

E320 Bluetec diesel makes 23 city/32 highway, along with 210 hp and 400 lb/ft of torque. Sweet. Why can’t Ford put an engine like this in an F-150?

The E-class coupe is “the most aerodynamic production car in the world.” Seems random.

And here comes the hairy nutsack – the E63 AMG! Unveiled to clashing guitars, no less! Kick-ass! 518 horsepower, 465 lb/ft! And a staggering 12 percent improvement in fuel economy! Holy shit! Call the president – the auto crisis is over!

Mercedes-Benz's giant balls

Mercedes-Benz's giant balls

Chrysler, 10:00 a.m: Here comes jolly hunchback and Chrysler vice chairman Jim Press. He’s driving out in a Fiat 500! That’s like half a step away from out-and-out blowing Obama’s automotive taskforce!

Okay, Press has spent about five minutes talking about how wonderful a “marriage” with Fiat would be. This is fuckin’ trippy. The official spokesman of Chrysler – CHRYSLER! – is admitting his company is so screwed, they’re happily accepting a forced marriage…to FIAT. The mighty have gone subterranean.

But their first electric car will be out by 2010! Yay! Sunshine and puppies!

Finally – the new Jeep Grand Cherokee bucks onto the stage. It bounced up the steps on the edge of the platform. That was pretty cool.

And it’s surprisingly good looking! Seriously, wow! I’m impressed! It’s almost…sexy. (Warning: maybe NSFW, definitely emotionally scarring.)

Sexy Jeeps? Please, God, let's keep it from going this far.

Sexy Jeeps? Please, God, let's keep this from going too far.

A 146 percent increase in body stiffness over the old model, which was apparently made entirely out of duct tape.

Land Rover, 10:30 a.m.: Three models hidden under sheets, then again hidden behind giant LCD screens. And here goes another fancy countdown – ooh, numbers plunging into water! Kinda makes me have to pee.

More generic-brand rock music, another video montage…and here they are! Three all-new – wait, those cars look exactly the same as the old models.

Apparently the LR3 has now been replaced by the LR4, which looks pretty much identical. Quick note to Land Rover – if automotive journalists can’t tell it’s an all-new model, you might want to try something a little more revolutionary. Like, say, curves.

The LR3. Er, the LR4. Oh hell, why can't we still call it the Discovery?

The LR3. Er, the LR4. Oh hell, why can't we still call it the Discovery?

Ooh, they’re preparing a compact Range Rover “cross coupe!” I wonder if it will be anything like…

Acura, 11:00 a.m.: …the new ZDX crossover! Or four-door coupe, or sports-activity coupe, or elevated sports sedan, or whatever they’re calling this niche this week. True fact: they change the category’s name every time Glenn Beck cries.

When you leave the car idling for more than a minute, those lights pulse like a Mac.

When you leave the car idling for more than a minute, those lights pulse like a Mac.

Acura’s Jeff Conrad claims it’s “an entirely new category of luxury vehicle.” Except for the BMW X6. Or the Infiniti FX. Yeah, nice try.

Two models (the blonde on the right is hotter, just so you know) peel off the cover, to reveal…THE IRON MAN MARK 2!

Oh, no, it’s the ZDX. It’s just all burnished metallic with glowing blue concept-car headlights. Damn. I was really excited to see it fly through the roof.

Man, Iron Man was a great movie.

Man, Iron Man was a great movie.

Very Japanese up front – headlights like the new Mazda6. Those’ll change for production. Otherwise, looks like an Acura TL nose and MDX tail grafted onto a BMW X6. Not bad, really. But I need to see it with production lamps before rendering final judgement.

It’s for “active and adventuring individuals,” they say? That’s me! Excuse me while I take take a ten-mile jog while reading up on sub-Saharan parasites for my trip to the Congo next month.

Only a V6? Oh, right – they killed their V8 engine program. Bad move, Honda. You’re gonna need that. Or chop half a ton out of the thing if you want to fight BMW and Infiniti on their turf. (Or I guess they could turbocharge it…)

Production models – all with a panoramic glass roof! – hit dealerships this fall. Gonna have to see how it drives.

General Motors, 11:30 a.m.: “Gone, Gone, Gone,” by Robert Plant and Alison Kraus, is playing in the background as we wait for the conference to start. Someone has a black sense of humor.

Three models being shown off, two of which are already out on stage, since they’ve been around the block a few times already. Pontiac G8 GXP? Seen it. Buick Lacrosse? Does the name still mean masturbation in French-speaking Quebec? Because otherwise I don’t care.

Apparently GMC is the General’s “premium truck brand.” No, Cadillac is your premium truck brand. They sell the Escalade, the Enzyte Escalade (it’s several inches longer), the Farmer’s Escalade (it has a truck bed, so it’s clearly intended for hauling manure), and the SRX mid-size sport-ute. GMC is a neglected brand that hasn’t had a proprietary model since Obama stopped using pot.

But wait – here’s the GMC Terrain! It’s a small SUV that gets 30 mpg highway and arrives this summer! And I actually fit in back! Wow! Why isn’t it a Chevy?

The GMC Terrain is made entirely of journalists.

The GMC Terrain is made entirely of journalists.

Scion, 12:05 p.m.: The whole ballroom is lit up like a techno club. If Scion reps start asking us if we “roll,” I’m not sure which answer I should give.

Today’s concept, they claim, is for today’s “urban youth” who embrace “urban culture.” Not sure if they’re talking about Gossip Girl or The Wire.

“A microsubcompact car is perfect for their progressive lifestyles.” Because the smaller the car, the thicker the pot smoke inside.

And the iQ Concept lowers itself from the ceiling. It looks like a Smart car with mutated, Sideshow Bob-like feet. It’s radioactive green. Amazingly, this looks cool.

Next week, Serena and Blair try to score rock in their iQ.

Next week, Serena and Blair try to score rock in their iQ.

Holy shit, the name of the paint color actually is “radioactive?” I thought of that in half a second. Maybe I should go into PR instead.

And it comes with a 10″ LCD screen inside that folds into the console and projects rave lighting when turned off. Does this seem, in any way shape or form, like a good idea?

Wow, up close, this thing has a serious wide stance. Like, a Senator Larry Craig wide stance.

WITH HIS HAMMER PANTS DOWN!

WITH HIS HAMMER PANTS DOWN!

Volkswagen, 12:40 p.m.: Stefan Jacoby, President of VW of America, says they don’t expect to match the gains they made in 2008. Dude, we came here to dream about shiny new cars, not get gut-punched. Why not tell us the Easter Bunny isn’t real, too?

The covers come off the new Golf and GTI – and they’re not very different. Except the Rabbit is now the Golf again.

Sweet. Can we eat now? I'm hungry.

Sweet. Can we eat now? I'm hungry.

The design director’s been talking about the car’s styling for five minutes. Fuck it – I’m going to lunch.

Lunch, 1:05 p.m.: Well, at least it’s free.

BMW, 2:00 p.m.: Seven new Bimmer models go on sale this year, and eight in 2010. How many ways can you split a Bavarian creme pie?

Ahh, the world premiere of the BMW X6M. 555 horsepower and 500 pound-feet of delicious absurdity. 0 to 60 in 4.5 seconds? Man, I can’t wait until they strap this engine into the next-generation M5.

Tim Allen says: "Arf Arf Arf!" (No? I though the 90's were coming back.)

Tim Allen says: "Arf Arf Arf!" (No? I though the 90's were coming back.)

But because cosmic scales must be balanced, BMW’s karma is evened out by introducing the X6 Active Hybrid for later this year. Any Buddhists at BMW these days?

I'm blue, abu-dee abu-dye...really? They're not back yet?

I'm blue, abu-dee abu-dye...really? They're not back yet?

Apparently 63 percent of power for their Spartanburg, S.C. plant comes from sucking methane out of a nearby landfill. The other 37 percent comes from harvesting methane farted out by the employees.

Wandering about, 2:20 p.m.: Props to Porsche and Land Rover/Jaguar for rocking the lounge setup – each one has leather couches, munchies and beverages. But LR/Jag with the win for the open bar and hors d’oeuvres. The Germans only have Coke and communal M&M bowls.

Bentley, 2:30 p.m.: Hip, James Bond-ish music blares from suspended speakers – surprisingly hip for someone proudly portraying the symbols of HM The Queen and HRH The Prince Of Wales on the wall.

Today’s launch is “one of the most important cars in our history,” they say? Well, unless you’re hiding a surprise plug-in diesel hybrid – oh, no, it’s just the Supersports you showed at Geneva. I mean, biofuel capability is nice, but is a slightly faster, sportier Continental GT really THAT important just because it runs on moonshine? I mean, outside of Brazil.

It runs on gasoline, E85, or Hennessy XO.

It runs on gasoline, E85, or Hennessy XO.

But kudos to the Bentley spokesman for going old-school and forgoing the teleprompter for a paper copy of his sheet. Well done, old chap.

Porsche, 2:55 p.m.: Porsche unveils the newest version of the 911 GT3. That’s all. It’s light, it’s fast, it makes more power than any naturally aspirated six-cylinder does. I want one.

I think that's a good image to leave you with.

I think that's a good image to leave you with.

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Quick View – Scion xB

For pretty much the entire history of the automobile, there’s been a trend towards sleeker, more streamlined shapes. Except for a span in the ’70s and ’80s, when new ideas about safety led to blockier bumpers and squared-off bodies to match, the design of the automobile has become more wind-friendly and better-looking.

And then there’s the Scion xB.

Now beauty is in the eye of the beholder, so I’ll leave it up to you to decide whether the xB is pleasing to your eye. But nobody can argue, this thing is blocky. It’s a car made from the Lego school of design – attach a smaller block to a bigger one, and voila!

Fortunately, blocky shapes usually lead to roomy interiors, and the xB’s mini-moving-van packaging gives the car 40.7 inches of leg room up front, and 38 inches in the rear. For folks who like junk in the trunk, there’s room for 22 cubic feet of it behind the back seats – 70 if you fold those seats down.

But by the same token, blocky shapes aren’t usually considered particularly speedy. While the xB isn’t necessarily a slouch when it comes to mashing the gas, nobody will ever confuse it with a Lamborghini – Car and Driver tested a manual xB from 0 to 60 in 7.8 seconds and through the quarter in 16 seconds flat, on its way to a top speed of 124 miles per hour (only six slower than a Mercedes-Benz S600!)

Power comes from a 2.4 liter inline-four cylinder engine that pumps out 158 horsepower. Now, owners of the first-generation xB may say, “Hey, that’s fifty more horses than my car, and it’s only 1.8 seconds quicker to 60? WTF?” Well, annoying dude who actually says “WTF,” that’s because the xB went on the Eric Cartman Beefcake Body-Building Plan and gained 500 pounds in its transition to the new generation. As a result, fuel economy suffers; no matter what transmission you choose, the xB ekes out only 28 miles per gallon on the highway and a pretty pathetic 22 mpg in town.

So, it’s blocky, pretty heavy, and far from the quickest car on the block – why bother even thinking about it? Well, first of all, it’s got a pretty solid bloodline. Scion, for those of you not in the know, is a subsidiary of Toyota, much as Lexus is – if in the opposite direction. For their part, Scion has worked very hard to distance themselves from Toyota’s stodgy image; however, while you won’t be hearing the parent company’s name during those pumping, colorfully energetic ads that seem to be implying the target demographic like to roll E while driving round in their subcompacts, you might start to wonder when every Scion dealership you visit is attached to a Toyota one. The xB features average-or-better reliability ratings in most categories, so odds are you won’t need to worry about heading back to the dealership for replacement parts too much.

At least, not voluntarily. This brings me to the second popular feature of Scion ownership: pimping your ride. One of the company’s biggest selling points (at least, that’s probably what they said during the pitch to Toyota’s directors) is their lengthy arsenal of manufacturer-approved accessories available right in the showroom for you to personalize your new car. I’m sure dealers dreamed of hip college students and high schoolers saving up the money they make at Starbucks so they could come back every couple weeks and buy a new shifter knob; in reality, most people probably stick to picking their options when they buy the car, just like everybody else.

(This isn’t something Scion is unique in doing; many manufacturers, from Honda to MINI to Mercedes, offer a wide variety of accessories that once would have been taken care of by the aftermarket. Some of them are cool; others, like Mercedes’s sheepskin seat covers, you can probably live without. I mean, seriously, you kill a cow to put its skin on a car seat, then you kill a sheep to cover over that? What’s next, a mink seat cover cover?) 

Scion’s options for the xB range far and wide, allowing you to transform your car into anything from a beginner-level Fast and the Furious dragster to a modern-day Mystery Machine, complete with green paint job. (Okay, I made that up.) You can check them out online and make your own choices, but if I had my way, I’d probably spec it up with the supercharger ($3600), performance shocks ($500), front differential ($1350), and the RAZO shift knob ($74); probably better to steer clear of the rear spoiler ($423), lowering kit ($399), 19″ wheels ($2150) and headrest television monitors ($1599) unless you want to go whole hog and paint “douchebag” on the side of the car (not available through Scion).

Then again, these fancy-dancy options quickly erode into the Scion’s third major selling point: price. Manual xBs start at $16,420, while the automatic will cost you a minimum of $17,370. Not bad, but start going wild with accessories and that can go up fast: my personal-spec Scion listed above (with a manual, of course) would stretch my wallet to the tune of $21,944; the Douchemobile would run an almost identical $21,941, since all Douchemobiles have automatic transmissions. (That’s not to say all people who drive automatics are douchebags; rather, one of the several criteria of douchiness is the inability to operate a stick shift.) For that kind of money, you can buy quite a few sportier cars. 

Ultimately, the xB is a fairly decent little car, if a good bit too heavy. If you’re looking for something sporty out of the box, for sleek lines or good mileage, this probably isn’t the car for you; however, if you’re an individualist who wants a car they can easily make their own that can carry every part of your life with ease, it’s probably a good place to start.

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